INTENSE FINANCING is now available. 0% APR FINANCING available for 12 Months on Approved Credit*. Now, it's easier than ever to upgrade to an INTENSE. Not available in all states, Canada or Mexico.


Intense was born in the heyday of American mountain bike racing, in the mid- 90’s when the NORBA circuit was a summer-long traveling circus as important and well-attended as World Cups, and when legends were created. Personalities like Shaun Palmer,Leigh Donovan, and Michael Ronning were superstars of the sport and helped launch the M1 into the limelight.

Later, Chris Kovarik joined Intense and began a new chapter of racing history when he dominated World Cup podiums and set the record for the biggest gap between gold and silver that still stands today, fifteen years later. Intense continued to push the envelope of bike design with the M3, M6 and M9.

Now, As we close in on our 25th anniversary, we take a look back at the years passed and reflect on the key moments that built our brand and made us #intenseforlife.

The spirit of Enduro is inspiring. From park hits and afternoon laps with your buddies, to chasing championship seconds at multi-stage Enduro races, nothing elevates adrenaline like it. This feeling inspires the INTENSE Enduro line completely. From our downhill-inspired handling and durability to our pedal-power-friendly geometry, INTENSE has built the most confidence-inspiring Enduro lineup, ever. We’re bringing the right tools to Enduro.

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